About the Role
Assistant Branding Managers play a vital role in the success of Mackin, as they are responsible for developing and executing marketing strategies that build and maintain brand awareness and reputation. By developing and executing creative and effective marketing campaigns, Assistant Branding Managers help Mackin to reach their target audiences and achieve their business goals.
Here are some of the specific responsibilities of an Assistant Branding Manager:
Assist with the development and implementation of brand strategies
Conduct market research and analyze data to identify trends and opportunities
Develop and execute creative marketing campaigns
Manage social media accounts and build online followings
Coordinate with other departments, such as sales, product development, and public relations, to ensure that all marketing efforts are aligned
Track and measure the results of marketing campaigns and make adjustments as needed
Prepare reports on brand performance and ROI
Requirements
Bachelor's degree in marketing, communications, or a related field.
1-2 years of experience in a marketing or sales role.
Knowledge of brand management principles and practices.
Experience with market research and data analysis.
Strong communication and presentation skills.
Ability to work independently and as part of a team.
Creative and innovative thinking skills.
Attention to detail and accuracy.